Non-photo blue
Non-photo blue (or non-repro blue) is a common tool in the graphic design and print industry, being a particular shade of blue that cannot be detected by graphic arts camera film. This allows layout editors to write notes to the printer on the print flat (the image that is to be photographed and sent to print) which will not show in the final form.
Technological Nature is an art research project investigating the imitation, recreation and augmentation of natural phenomena in our everyday life.
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It’s a Mistake to Mistake Content for Content
Back in 1983, the media critic and philosopher Vilém Flusser (1920–1991) described this exact phenomenon in a little book called Towards a Philosophy of Photography. Flusser claimed that the content of any given photograph is actually the camera that produced it. He continued with a series of nested apparatuses: The content of the camera is the programming that makes it function; the content of the programming is the photographic industry that produces it; and the content of the photographic industry is the military-industrial complex in which it is situated, and so forth. He viewed photography from a completely technical standpoint. In Flusser’s view, the traditional content of the cultural artifact is completely subsumed by the apparatuses — technical, political, social, and industrial — surrounding, and thereby defining, it.
The American Society for the Conservation of Gravity
The Society was formed by a group of concerned citizen-scientists who felt the need to alert the public to mankind’s ultimate disaster. The incessant irresponsible squandering of man’s most precious terrestrial resource by an unthinking, unknowing populace has to be stopped!
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